HipHop x Sports

Jay-Z’s “Roc Nation” Announces Partnership with Kanye West’s “DONDA”

Wish I could be more descriptive with the title of this post, because I still don’t have a fucking clue what Kanye’s “creative agency” really does … Upon some quick research of Kanye’s brainchild, I found out that DONDA was what was behind the album artwork of Yeezus, Pusha-T’s My Name is My Name, & 2 Chainz’s Based On a T.R.U Story (of all things taking credit for – album artwork?). It was also the force behind the supposed marketing campaign of Kanye’s “New Slaves” single as well as the “Cruel Summer” short-film that debuted at the Cannes Film Festival …

Seems like DONDA is just another project Kanye can use to inflate his ego … I don’t think it takes an entire agency to come up with album artworks … I guess attaching your new & innovative agency’s name to a couple of “aggressive campaigns” will make it sound important…

With that said, it was announced on the Roc Nation website that this partnership would be in charge of all of Kanye’s future music as well as his tours …. Yawn

The only hopeful takeaway I have from this is…

Watch The Throne 2???


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This entry was posted on 03/03/2014 by in Hip-Hop, Hip-Hop News and tagged , , , , , , , .
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